Unit 2: E-Commerce Online Shopping

 

The website I have decided to use to show e-commerce online shopping is amazon (http://www.amazon.co.uk/). I chose to use amazon because it is a popular website for purchases goods online. As the screenshot shows I have clicked on the sign in button in the top right hand corner first. The button is clear and easy to find, which makes it easier for the customers. On this page amazon are advertising the most popular goods they are selling at that moment. This is to persuade people to buy more goods from amazon so they can make more money.

 

 

After pressing the sign in button, if you do not already have an account you will need to create one and register to the website. To do this firstly you will need to put your name and email address in, and then make a password. This is really simple and easy to do. In the top right hand corner there is an advert to buy mother's day gifts from Amazon. This is used to persuade people to buy gifts and as it is near mother's day it will make people buy the goods.

 

The next screen that comes up shows your account details. These details are laid out in a clear way so they are easy to read. This also shows that you have finished completing your account. On this page you can decide on the payment methods and see your account history which is useful as you may want to re-check what you have previously looked at.

This screenshot shows how you would select which item you would like to purchase from Amazon. As an example I have used a football. Here it shows a description of the item yu wish to buy and this tells you whether it is the right item for you. Here you casn clearly see the price of the item and you can also choose the amount you wish to purchase. On this example it shows that there are multiple colours of the football, and you can select which colour you want. In the to right hand corner there is a blue box. This is where you "add the item to your basket" so it can be paid for later on in the process. On this webpage there are also adverts of similar products or products that people who bought the football also bought. This is used to persuade the customers into buying more than one thing at a time, and therfore spend more money.

This page is simply a confirmation saying you have added the item to your baset. However ther are also similar goods advertyised to persuade you to  buy more. In this case all of the goods advertised are related to football as the goods I added to my basket is a football.

This webpage is telling you to resign in before you buy the product. This is to make sure it is your account and no-one else is using it. There are no adverts on this page as it is serious and wants you to just put the details in and sign in.

This page is aking for you to put the address you wish the product to be delivered to in. This is so they can find out where you live so they can deliver the good to you. There are also no adverts on this page as the owners of this website do not want the customer to get distracting while going through this process because if they do they will not be able to deliver the good to the customers, and therefore will not get any money from them.

This page is a confirmation of your address details. Amazon do this so they can double check if the details are correct. This is because if the details are wrong and the product is delivered to the worng place the compnay will not be paid for delivering the product and will not be paid.

This page asks you to choose how quickly you want the product delivered. This is to help the company know how long they have to deliver the good and how quickly they need to deliver it. This page is made for customers benefits because it helps the customers recieve the goods quicker than usual.

 

 

This is the final stage of the process. In the stage the compnay asks for your payment details so they can recieve the money for the product. Without this they would not get paid. After this stage the product is then delivered to the customer.